About Diana Course What's included Get access — $—
Self-paced course · First release · LinkedIn edition

Turn Your Expertise Into a Business — on LinkedIn

I built a personal brand on LinkedIn — then built income streams on top of it. Over six figures, from a network of 37,000, without quitting the work I love. This course is that exact system: package your expertise, position it, and sell it, right where your buyers already are.

Enroll now — $—

27 lessons · Lifetime access · 14-day money-back guarantee

37K Total network
6 figures From the brand
15Y CMO-level marketing
27 Lessons · ~70 min total

Lesson 1.1 · The shift: a room full of buyers — the first lesson, free. The other 26 are inside.

What is this course

A system you build — not a course you watch

This is the first release of the self-paced edition. Everything is recorded, everything unlocks at once, and every lesson ends with one concrete action.

What it is

27 short video lessons in 6 modules — about 70 minutes total. The complete method for packaging, positioning, promoting, and selling your expertise on LinkedIn.

How you take it

Self-paced. Watch a lesson, do its one action, move on. Most people have the full system built in 2–4 weeks, alongside a day job.

What you end with

Not notes — a LinkedIn presence that sells: positioned profile, an offer with a real checkout, content going out, leads captured and followed up.

The before and after

Where you sit now — and where you sit after

Where you sit now

Expertise, locked in a job title

  • 10+ years of knowledge people would pay for — but nothing they can actually buy
  • A network that likes and congratulates, and never becomes revenue
  • No offer, no follow-up, no checkout — attention with no invoice attached
  • One income stream: your salary

Where you sit after

A brand that pays you from several directions

  • Your expertise packaged into offers people can buy today
  • A LinkedIn presence that brings the right people to you
  • Capture, follow-up, and payment running underneath your profile — even while you work
  • Income streams beyond the paycheck, all built on one LinkedIn brand

That's the whole promise: same expertise, different machinery around it. I'm not asking you to become a creator. I'm showing you how to become a business.

Why LinkedIn

Because your buyers are already there

This course is deliberately built on one platform. For people selling expertise, no other channel comes close — and it's not about going viral.

💼

It's where decisions are made

The people who can hire you, buy from you, and refer you are on LinkedIn in a professional mindset — not scrolling for entertainment. One good post lands on a buyer's screen, not a stranger's.

🏅

Your track record transfers

Ten-plus years of real work is worth more on LinkedIn than anywhere else. Your title, history, and network already signal authority — this course turns that dormant credibility into positioning.

🔬

Small audiences monetize

You don't need 100K followers. A few hundred right-fit professionals who trust you is a real pipeline — because underneath the visible profile you'll have offers, capture, and follow-up doing the selling.

The method

A brand is an iceberg. Most people only build the visible 10%

👁

Above the waterline — what gets you noticed

Positioning, profile, content, engagement, outreach. The visible layer that earns attention and trust. Necessary — but on its own it pays nothing.

⚙️

Below the waterline — what gets you paid

Lead capture, email list, nurture, offers, payment, automation. The hidden system that converts attention into income — while you sleep.

🔁

You'll build both — in order

Every lesson ends with one clear action. By the end you don't just understand the system. You've built it.

Posts · Profile · EngagementThe 10% everyone sees
waterline
Leads · Email · Offers · Payment · AutomationThe 90% that makes money
Who's teaching this

Hi, I'm Diana — I make names impossible to ignore

Diana Felkina

For 15 years I've run marketing at the highest level — multinationals, multimillion-dollar budgets, campaigns that returned their cost in multiples. My whole job is one thing: making a name impossible to ignore.

Then I turned that same system on myself. Today my network across platforms is around 37,000 people — and the brand behind it has earned over six figures. Not from one lucky product: from multiple income streams built on the same personal brand — client work, programs, digital products. The brand is the trunk; the income streams are branches.

That's what this course teaches. Not "how to post more" — how to build the brand underneath, on LinkedIn specifically, and then stack income on top of it. This is the first self-paced release of that system, exactly as I run it.

15Y CMO-level marketing
37K total network
6 figures earned from the brand
Multiple income streams, one brand
Inside the course

27 lessons. 6 modules. Zero fluff.

Every lesson is two to three minutes and ends with one concrete action that fills in a page of The Build, your workbook. Watch it all in one sitting or build as you go.

01
3 lessons · 10 min

The Shift

Why LinkedIn is a room full of buyers, what stops most experts from getting paid in it, and the small-audience math: 500 followers → 50 real prospects → 3 clients.

02
5 lessons · 12 min

Positioning and Profile

The iceberg — what actually makes money here. Your positioning, your point of view, and a profile that sells while you sleep, finished with a live makeover walkthrough.

03
6 lessons · 14 min

The System Underneath

Lead magnet, storefront, a nurture sequence that runs itself, your offer ladder, payments and delivery, and the tool stack that connects it all.

04
5 lessons · 12 min

The Content Engine

Content with one job — reach, trust, or convert. The formats that work on LinkedIn, hooks that stop the scroll, a weekly system, and the numbers worth reading.

05
5 lessons · 12 min

Outreach and Conversations

The Warm 50, DMs that don't feel like spam, engagement as outreach, the full anatomy of a first client, and a pipeline that tracks conversations to close.

06
3 lessons · 8 min

Running the Machine

The 30-day roadmap, the weekly scoreboard — what to measure and what to ignore — and the finale: what you built, and where it goes from here.

Module 1 · The Shift (3 lessons · 10 min)

  • 1.1 The shift: a room full of buyers
  • 1.2 What becomes possible, and what stops it
  • 1.3 The small audience math

Module 2 · Positioning and Profile (5 lessons · 12 min)

  • 2.1 The iceberg: what actually makes money here
  • 2.2 Your positioning: who, what, and why you
  • 2.3 Your point of view
  • 2.4 A profile that sells while you sleep
  • 2.5 The profile makeover, live walkthrough

Module 3 · The System Underneath (6 lessons · 14 min)

  • 3.1 The capture point: your lead magnet
  • 3.2 Your storefront: start simple
  • 3.3 The nurture sequence: follow-up that runs itself
  • 3.4 Your offer ladder
  • 3.5 Payments and delivery
  • 3.6 The tool stack: how it all connects

Module 4 · The Content Engine (5 lessons · 12 min)

  • 4.1 Content with one job: reach, trust, or convert
  • 4.2 The formats that work on LinkedIn
  • 4.3 Hooks and writing that stop the scroll
  • 4.4 The weekly system: consistent without burning out
  • 4.5 Reading the right numbers

Module 5 · Outreach and Conversations (5 lessons · 12 min)

  • 5.1 The Warm 50
  • 5.2 DMs that don’t feel like spam
  • 5.3 Engagement as outreach
  • 5.4 Anatomy of a first client
  • 5.5 The pipeline: tracking conversations to close

Module 6 · Running the Machine (3 lessons · 8 min)

  • 6.1 The 30-day roadmap
  • 6.2 The scoreboard: what to measure weekly
  • 6.3 The finale: what you built
What's included

Everything you need — nothing you don't

Get access

The whole system — for less than a dinner out

  • 27 video lessons (6 modules) 2–3 min each
  • The Build — a 16-page workbook fills in as you go
  • The complete iceberg business framework the full map
  • Tool stack walkthroughs (Claude, Buffer, Stan…) free tiers first
  • The 30-day roadmap + weekly scoreboard day by day
  • Lifetime access + all future updates included
$—

First release · one payment · lifetime access. The price rises as the course grows — everyone who buys now keeps every update.

Get lifetime access now
✓

14-day money-back guarantee. Go through the lessons. If you do the work and it isn't for you, email me within 14 days and I'll refund you in full.

Want to build it live, with me? The Live Build — six weeks, next round starts August 10. Or my team builds it for you. The course is where everyone starts.

FAQ

Common questions

Why is this so focused on LinkedIn?

Because it's where expertise converts fastest. Your buyers are there in a professional mindset, your track record already reads as authority, and small, right-fit audiences monetize. What you build underneath — capture, email, offers, automation — works with any platform, but LinkedIn is the engine that feeds it.

How much time does this take?

Every lesson is two to three minutes — the whole course is about 70 minutes. Building alongside it, most students set up their system in 2–4 weeks working a few hours a week, next to their day job.

Do I need an existing audience?

No. The course starts from zero. Whether you have 100 followers or 100K, the system works — you'll capture leads from day one and build an audience you own.

I'm not a marketer. Will this work for me?

Yes — it's designed for exactly you. Consultants, engineers, lawyers, coaches, finance professionals: if you have 10+ years of expertise, this shows you how to package and sell it. No marketing background needed.

What tools do I need? What do they cost?

You can start completely free — LinkedIn plus free tiers of the tools I walk you through. You add paid tools only when the business they support is already earning.

What does "first release" mean?

This is the first self-paced edition of the system — complete and ready to build from today. As it grows (new lessons, tools, updates), the price rises. Buy now and every future update is included in your lifetime access.

What if it doesn't work for me?

14-day money-back guarantee. Do the work, and if it isn't for you, email me within 14 days for a full refund.

Not ready for the course?

Start with the free "Turn LinkedIn into a Business" Playbook — the framework in one download.

Get the Free Playbook
Diana Felkina

Right now, your expertise pays you once.
Build the brand that pays you from every direction.

Where you sit now: one salary, a silent network. Where you sit after: a positioned brand, a real offer, and income streams stacking on top of it. The system is 70 minutes away.

Enroll now — $—

27 lessons · Lifetime access · 14-day guarantee