LinkedIn Edition ยท $49 first-batch pricing ends July 21

Turn Your Expertise Into a Complete Digital Business

You're sitting on 10+ years of expertise. This course shows you how to package it, position it, and sell it online โ€” with LinkedIn as your engine and a full business system underneath.

Enroll Now โ€” $49

30-day money-back guarantee ยท Lifetime access

30 Video lessons
6 Modules
<3 min Per lesson
84 Minutes total
โ–ถ

Watch: How the system works

Your VSL goes here

Who's teaching this

Hi, I'm Diana โ€” I make names impossible to ignore

Diana Felkina

For 15 years I've run marketing at the highest level โ€” multinationals, multimillion-dollar budgets, 7-figure campaigns that returned millions. My whole job is one thing: making a name impossible to ignore.

Then I turned that same system on myself. Today my content reaches nearly 200,000 professionals a year โ€” founders and CEOs among them โ€” and earns six figures from this one channel. No going viral. Just the right system, run consistently.

I've done this for 50+ clients: personal brands, multinational launches, award-winning campaigns. This course is that exact system โ€” packaged so you can build it yourself.

15Y CMO-level marketing
7-figure campaigns
200K professionals reached / year
50+ clients transformed
Who this is for

Two kinds of people get the most out of this

๐Ÿง 

You have 10+ years of expertise

You know things people would pay to learn โ€” but it's locked inside your job title. This course shows you how to turn your knowledge into a digital business: audience, offers, income streams. Without quitting your job.

๐Ÿš€

You have a business to promote

You sell a service or product, but you're invisible next to competitors. Your personal brand becomes the growth channel: authority that attracts clients, a funnel that converts them, automation that runs it.

Who this is not for

  • You want to go viral overnight โ€” this is a system that compounds, not a lottery ticket.
  • You won't show up weekly โ€” consistency is the engine; nothing here works without it.
  • You're looking for passive income with zero building โ€” the system runs itself only after you build it.
The method

A brand is an iceberg. Most people only build the visible 10%

๐Ÿ‘

Above the waterline โ€” what gets you noticed

Positioning, profile, content, engagement, outreach. The visible layer that earns attention and trust. Necessary โ€” but on its own it pays nothing.

โš™๏ธ

Below the waterline โ€” what gets you paid

Lead capture, email list, nurture, offers, payment, automation. The hidden system that converts attention into income โ€” while you sleep.

๐Ÿ”

You'll build both โ€” in order

Every lesson ends with one clear action. By the end you don't just understand the system. You've built it.

Posts ยท Profile ยท EngagementThe 10% everyone sees
waterline
Leads ยท Email ยท Offers ยท Payment ยท AutomationThe 90% that makes money
Inside the course

30 lessons. 6 modules. Zero fluff.

Every lesson is under 3 minutes and ends with one concrete action. Watch it all in one sitting or build as you go.

01
4 lessons ยท 10 min

Why This Matters

The AI shift making personal brands more valuable than ever. What's at risk if you do nothing โ€” and what becomes possible.

02
9 lessons ยท 25 min

Above the Waterline

Positioning, message, voice, profile, content, engagement, outreach. Get seen and trusted by the right people.

03
7 lessons ยท 21 min

Below the Waterline

Lead capture, email list, nurture, offers, payment, automation. The full business engine โ€” with the exact tools.

04
4 lessons ยท 12 min

The Content Engine

Produce at scale with AI. Cold, warm, hot audiences. One idea, many places. Consistency without burnout.

05
3 lessons ยท 9 min

The Pipeline in Motion

The whole system running end to end. Conversations that convert, and the few metrics that actually matter.

06
3 lessons ยท 9 min

Your First 30 Days

A day-by-day launch plan. Consistency, not discipline. The long game that compounds into real income.

Module 1 โ€” Why This Matters (4 lessons)

  • 1.0 Welcome
  • 1.1 The Shift That's Already Happening
  • 1.2 What Happens If You Don't Build This
  • 1.3 What Becomes Possible

Module 2 โ€” Above the Waterline (9 lessons)

  • 2.1 What a Personal Brand Actually Is
  • 2.2 Above the Waterline
  • 2.3 Your Positioning
  • 2.4 Your Message & Voice
  • 2.5 The LinkedIn Engine
  • 2.6 Your LinkedIn Profile
  • 2.7 Your Content
  • 2.8 Engagement
  • 2.9 Outreach

Module 3 โ€” Below the Waterline (7 lessons)

  • 3.1 Below the Waterline
  • 3.2 Lead Capture
  • 3.3 Email List & Nurture
  • 3.4 Your Offers
  • 3.5 Payment & Delivery
  • 3.6 Automation
  • 3.7 Your Tool Stack

Module 4 โ€” The Content Engine (4 lessons)

  • 4.1 The Content Engine
  • 4.2 Cold, Warm, Hot
  • 4.3 Produce at Scale with AI
  • 4.4 One Idea, Many Places

Module 5 โ€” The Pipeline in Motion (3 lessons)

  • 5.1 The Pipeline in Motion
  • 5.2 Conversations That Convert
  • 5.3 Track What Matters

Module 6 โ€” Your First 30 Days (3 lessons)

  • 6.1 Your First 30 Days
  • 6.2 Consistency, Not Discipline
  • 6.3 The Long Game
How it works

From checkout to a working system

Enroll & get instant access

One payment, $49. The moment you buy, all 30 lessons unlock โ€” no waiting, no drip schedule.

Build as you watch

Every lesson under 3 minutes, every lesson ends with one action. Most students have the full system up in 2โ€“4 weeks, alongside their day job.

Run it & let it compound

Your First 30 Days plan turns the system on: content out, leads captured, offers live. From there, it compounds.

Student results

From people who've already built it

โ˜…โ˜…โ˜…โ˜…โ˜…

"Diana's framework is the only one that actually moves the needle. I went from posting randomly to a systematic approach, and within 3 months my first $5K offer sold out."

Sarah M.

Marketing Consultant

โ˜…โ˜…โ˜…โ˜…โ˜…

"[Your testimonial here โ€” swap in a real quote with a specific result]"

Client Name

Role / Industry

โ˜…โ˜…โ˜…โ˜…โ˜…

"[Your testimonial here โ€” swap in a real quote with a specific result]"

Client Name

Role / Industry

Get access

Everything you need to build it โ€” for less than a dinner out

  • 30 avatar-delivered video lessons (6 modules) $297 value
  • The complete iceberg business framework $197 value
  • Tool stack walkthroughs (Claude, Buffer, Stan, GHLโ€ฆ) $97 value
  • Post frameworks + weekly content rhythm $97 value
  • Your First 30 Days launch plan $47 value
  • Lifetime access + all future updates included

$735 total value ยท goes to $97 after the first batch

$49

First-batch pricing ends July 21, 2026 โ€” one payment, lifetime access

Get Lifetime Access Now
โœ“

30-day money-back guarantee. Go through the whole course. If it doesn't deliver, reply to one email and get every penny back. No questions asked.

Want to build it together, live? There's a cohort inside NextPersona Academy โ€” or my team builds it for you. The course is where everyone starts.

FAQ

Common questions

How much time does this take?

Every lesson is under 3 minutes โ€” the whole course is ~84 minutes. Building alongside it, most students set up their system in 2โ€“4 weeks working a few hours a week, next to their day job.

Do I need an existing audience?

No. The course starts from zero. Whether you have 100 followers or 100K, the system works โ€” you'll capture leads from day one and build an audience you own.

Is this only about LinkedIn?

LinkedIn is the engine โ€” it's where professionals with expertise get noticed fastest. But what you build underneath (lead capture, email, offers, automation) is a complete digital business that works with any platform.

I'm not a marketer. Will this work for me?

Yes โ€” it's designed for exactly you. Consultants, engineers, lawyers, coaches, finance professionals: if you have 10+ years of expertise, this shows you how to package and sell it. No marketing background needed.

What tools do I need? What do they cost?

You can start completely free โ€” LinkedIn plus free tiers of the tools I walk you through. You add paid tools only when the business they support is already earning.

What if it doesn't work for me?

30-day money-back guarantee. Try the entire course. If you don't get value, you get a 100% refund โ€” no questions asked.

Not ready for the course?

Start with the free "Turn LinkedIn into a Business" Playbook โ€” the framework in one download.

Get the Free Playbook
Diana Felkina

Your expertise is the asset.
This is the system that sells it.

There has never been a cheaper moment to bet on yourself. $49 today โ€” $97 after the first batch.

Enroll Now โ€” $49

30 lessons ยท Lifetime access ยท 30-day guarantee